Sherwin Talaeei Atash (Beys Karina)

Videos

Early Life & Education

Growing up in a multicultural family, Sherwin was exposed to a wide range of musical influences from an early age. He began playing piano as a child and soon became fascinated by the world of electronic music. His curiosity and dedication led him to study at some of the world’s most prestigious institutions, including Juilliard and Berklee College of Music. He later earned two doctorate degrees in Music (Composition & Musicology) from the University of Manchester, and furthered his academic pursuits with a PhD in psychology. This unique combination of musical mastery and psychological insight has shaped his innovative approach to music production, allowing him to create works that resonate deeply with listeners.

Timeline of Key Events

• 1996: Born in the United States.
• 2002: Begins piano lessons and early music education.
• 2010: Starts experimenting with electronic music production in high school.
• 2013: Releases first original song "Fresh Move" on SoundCloud.
• 2014: Gains international attention with online singles as Beys Karina.
• 2016: Releases debut studio album "Red Heaven" and platinum single "Frozen Power".
• 2019: Drops "First Skies" and "Red Heaven" albums; "Space X" becomes a hit.
• 2020: Wins Best Electronic Album at Global Music Awards.
• 2021: Receives International Electronic Music Award.
• 2023: Identity as Beys Karina publicly confirmed.
• 2024: Continues to release new music, teach, and advocate for mental health.

Rise to International Recognition

Sherwin’s professional journey began in earnest in 2014, when he started sharing his original tracks online under the name Beys Karina. His signature style—groove-driven, synth-heavy electronic dance music—quickly found a global audience. Tracks like “Midnight,” “Dreamy Sause,” “Love Story,” “Infinite,” and “Let’s Life” have achieved multi-platinum status in several countries, establishing him as a leading figure in the electronic music scene.

Over the years, Sherwin has released more than 15 official albums and over 100 singles, collaborating with renowned artists and pushing the boundaries of electronic music. His work spans genres from techno and house to ambient and acoustic electronics, and he has composed music for films, video games, and multimedia projects. His innovative spirit and commitment to quality have earned him critical acclaim, numerous awards, and a dedicated global fanbase.

Artistry & Innovation

Sherwin is known for his enigmatic public persona, often appearing in a custom neon mask that has become synonymous with the Beys Karina brand. For years, his true identity remained a mystery, fueling intrigue and speculation until it was officially revealed in 2023. “The mask lets me focus on the music, not the fame,” he has said in interviews, emphasizing his desire to let his art speak for itself.

His approach to music is deeply influenced by his background in psychology. Sherwin often explores themes of emotion, mental health, and the human experience in his compositions. He believes that music has the power to heal and connect, and he uses his platform to raise awareness about issues such as depression and anxiety—both in his music and through his work as a consultant and educator.

Discography Highlights

Awards & Honors

• Multi-Platinum Certifications for singles in several countries
• Best Young Researcher Award (Psychology & Musicology)
• International Electronic Music Award (2021)
• Best Electronic Album – Global Music Awards (2020)
• Recognized as a leading expert in music psychology
• Numerous nominations for music video direction and production

Collaborations

• Worked with top electronic artists and producers worldwide
• Featured on international compilation albums
• Composed for film directors and video game studios
• Collaborated with visual artists for multimedia projects

Media & Public Appearances

• Featured in major music magazines and online platforms
• Guest speaker at international music and psychology conferences
• Interviewed on radio and television in the US, Europe, and the Middle East
• Performed at electronic music festivals and live-streamed events

Philanthropy & Advocacy

• Active advocate for mental health awareness through music
• Supports youth music education programs in Iran, the US, and Switzerland
• Donates proceeds from select releases to mental health charities
• Mentors young artists and producers through workshops and online courses

Testimonials & Press Quotes

Fun Facts

• Is an avid gamer and has competed in international gaming tournaments
• Fluent in English, Farsi, and conversational German
• Enjoys hiking in the Swiss Alps and photography
• Often incorporates field recordings from his travels into his music
• Known for his signature neon mask, which he designs himself

Personal Philosophy

Sherwin describes himself as a “complete artist,” passionate about singing, songwriting, producing, and acting. He is committed to innovation, collaboration, and inspiring others through his art. “Music is more than sound—it’s a way to connect, to heal, and to tell stories that matter,” he says.

Current Life

Today, Sherwin Talaeei Atash lives and works in Basel, Switzerland, where he continues to create, collaborate, and inspire. Whether he’s producing a new album, teaching a class, or sharing his latest gaming victory, he remains dedicated to pushing boundaries and making a positive impact through his work.